Our new flyers advertising the sale of lamb at the farm have succeeded beyond my wildest dreams. They have not only managed to seduce many potential customers but also cause them to salivate and dribble over the back cover for a long period of time.
Unfortunately, this has yet to lead to an order, because instead of hearing magical words such as “I’d like half a lamb please” I can just make out something to the effect of “tanned…muscles….sexy” through the slobber. The flyer is then shoved guiltily into a handbag, with a look that tells me it will probably be stuck to the fridge later. Back to front.
When I put this photo on the back of the flyers, I thought it would be a nice personal touch – a friendly face amongst the sheep and chops as it were. It’s one of my favourites, taken during a morning stroll up to pastures behind the farm. Even if I did get electrocuted.
When I was choosing the photos, I suppose I never really gave any thought to the fact that my husband didn’t fall into the “typical Alpine farmer” category. He doesn’t have an imposing moustache, possess a flat cap, or wear trousers pulled up to his armpits. Oh I know that I have always found him très beau, but I never imagined that half the housewives in the Alps would as well.
I am now faced with the dilemma that once the advertising campaign is finished, the paper version of my husband will find its way into the hands of almost a thousand women. All things considered, maybe I should send out just half the flyers this year.
And by “half” I mean the front page only.